Culver City, Calif. and Cambridge, Mass. - August 14,
2000 - Intertainer, Inc., the entertainment-on-demand broadband network,
and Akamai Technologies, Inc. (Nasdaq: AKAM) the foremost provider of
global, high performance services for the delivery of Internet content,
streaming media, and applications, today announced that the Intertainer
entertainment-on-demand service will use Akamai's globally distributed
FreeFlowSM Streaming network to deliver long-form, streaming programming
to consumers' homes. The deal marks a first-of-its-kind relationship
whereby a commercially available on-demand streaming service is being
delivered through a distributed presence within last-mile providers'
According to the agreement, Akamai's FreeFlow Streaming
service will enable the high-quality streaming of Intertainer's vast
library of content, which includes the licensing rights to more than
50,000 hours of entertainment programming from over 60 top media companies,
including Dreamworks SKG, Sony Music, Warner Bros. and Columbia TriStar
Television. This alliance will enable Intertainer and Akamai to collaborate
to further enhance and innovate the delivery of large streaming media
"Because Intertainer is a deployed service that is in
use today, we want to ensure that our users are benefiting from the
very latest developments in streaming media technology, and clearly
Akamai is the leader in that space," said Jonathan Taplin, Intertainer's
president and chief executive officer. "For this reason, we're leaving
the management of our server network to the experts, which frees up
our time to do what we do best - aggregate the largest selection of
entertainment programming and package it with targeted advertising and
compelling e-commerce opportunities to make Intertainer the richest
entertainment on demand service available."
"We at Warner Bros. have had a long-standing, solid relationship
with Intertainer and believe in their product because their technology
showcases our films in the rich, full-screen, full-motion format we
demand," said Jeffrey Calman, senior vice president, video-on-demand
and pay-per-view for Warner Bros.
Taplin further notes, "Intertainer has spent the last
several years developing a complementary set of software systems which
are the underlying infrastructure for digital asset management and video
on demand built on Windows Media Technologies. These systems, combined
with the Akamai global network and streaming media technology, create
a very powerful combination of skills and experience for delivering
on demand media services over broadband networks of all kinds."
Both Akamai and Intertainer have formed strong relationships
with many broadband networks nationwide. Akamai currently has servers
in 50 countries directly connected to 225 different telecommunications
networks. The presence of servers inside local networks gives Akamai
and Intertainer the technical means to deliver the highest quality full-screen,
full-length entertainment on demand to consumers' PCs or TVs while leveraging
the high performance benefits of the Akamai FreeFlow Streaming service.
"Pairing the Intertainer entertainment library and growing
subscriber base with Akamai's innovative streaming media technology
will result in the best possible viewing experience for broadband customers,"
said Earl Galleher, executive vice president, Akamai. "Intertainer's
position as the deployed, pre-eminent provider of entertainment on demand
content coupled with Akamai's superior streaming technology and global,
fault tolerant network makes this alliance very attractive for content
providers and end users alike."
Earlier this year, Microsoft Corp. formed a strategic
alliance with Intertainer to help accelerate wide-scale deployments
of Intertainer's best-of-breed content-aggregation service using the
Windows Media Video Format and Digital Rights Management technology,
providing consumers with a broad variety of on-demand entertainment.
Microsoft also entered into a relationship with Akamai in September
1999 to incorporate Microsoft Windows Media Technologies into the Akamai
FreeFlowSM Streaming service, extending the benefits of high quality
audio and video quality, reliability and scalability to Akamai customers
selecting the Windows Media format for streaming media content.
"The work of Intertainer and Akamai is among the best
examples of how the video quality and integrated digital rights management
of Windows Media can enable cutting-edge, on-demand entertainment services,"
said Will Poole, vice president, Digital Media Division, Microsoft Corp.
"This relationship brings together top quality content and technology
to propel in-home entertainment to a whole new level."
One example of an Intertainer deployment is Cincinnati's
ZoomTown.com broadband platform available from Broadwing. ZoomTown subscriber
Tom Barker notes, "With all the hype about new technologies TV viewers
will soon have at their disposal, all I wanted was something simple
that I could use today. Intertainer has proven to be the perfect solution
because it allows me to program my own channel from a huge library of
choices, while other devices still restrict you to watching only what's
currently available on TV. And I don't have to buy an expensive new
box to clutter up my living room."
"There is no doubt that video-on-demand is the 'killer
app' that will allow broadband providers to differentiate themselves
and add value for their customers," said Mike O'Brien, president of
Broadwing's ZoomTown.com. "There are a number of companies out there
currently developing VOD technology, but Intertainer has a mature product
that allows us to give our customers a VOD solution that works today,
which puts ZoomTown.com at a real advantage over other services."
Intertainer has also been deployed on the Qwest platform
in Denver and is working with the company on further deployments. In
addition, the company is also working with Verizon on rolling out the
Intertainer service in several markets.
Akamai is the foremost provider of global, high performance
services for the delivery of Internet content, streaming media and applications,
serving over 2,100 customers. Akamai has the broadest deployment of
servers for content, streaming media, and applications delivery with
more than 4,200 servers in 50 countries directly connected to 225 different
telecommunications networks. Akamai (pronounced AH kuh my) is Hawaiian
for intelligent, clever and cool.
Intertainer (www.intertainer.com) delivers the largest
selection of movies, music videos, television and shopping on-demand
to your PC or TV. The service features content from unprecedented partner
relationships including Columbia TriStar Television, Disney Channel,
Dreamworks SKG, ESPN, Sony Music, Twentieth Century Fox, and Warner
Bros., among many others. Enhanced TV functionality, interactive advertising,
e-commerce opportunities and personalization features round out the
Intertainer experience. Strategic partners include Comcast, Intel, Microsoft,
NBC, Sony and US West.
The release contains information about
future expectations and plans of Akamai's management and prospects of
Akamai's business that constitute forward-looking statements for purposes
of the safe harbor provisions under The Private Securities Litigation
Reform Act of 1995. Actual results may differ materially from those
indicated by these forward-looking statements as a result of various
important factors including, but not limited to, the dependence on Akamai's
Internet content delivery service, a failure of its network infrastructure,
market acceptance of its EdgeAdvantage service, the complexity of its
service and the networks on which the service is deployed, the failure
to obtain access to transmission capacity and other factors that are
discussed in the Company's Annual Report on Form 10-K for the year ended
December 31, 1999 and other documents periodically filed with the SEC.