(Los Angeles, CA and Culver City, CA.) - Intertainer,
Inc., the entertainment on demand broadband network, and the American
Film Institute (AFI) announced today a strategic alliance that provides
Intertainer with the exclusive rights to AFI's independent short films,
adding to Intertainer's commitment to provide its on-demand customers
with the best and most diverse sources of programming.
In addition to earning the exclusive rights to AFI's programming
library, this multi-faceted alliance also calls for the companies to
create a new AFI-branded Web site for independent film artists. The
new site, located at www.AFIfilm.com,
will feature works produced at The AFI Conservatory and Directing Workshop
for Women, as well as shorts from around the world.
As part of the agreement, Intertainer will receive the
rights distribute AFI's remarkable collection of award-winning titles
from AFI on their service, including this year's Academy Award ™ winner
for Best Short Live Action Film, MY MOTHER DREAMS THE SATAN'S DISCIPLES
IN NEW YORK, directed by Barbara Schock and produced by Tammy Tiehel;
VIOLET (1981), directed by Shelly Levinson; and IN THE REGION OF ICE
(1976), produced by Andre Guttfreund and directed by Peter Werner. AFI's
many distinguished alumni include Jon Avnet, David Lynch, Carl Franklin,
Randa Haines, Amy Heckerling, Janusz Kaminski, Mimi Leder, Terrence
Malick, John McTiernan and Edward Zwick.
"AFI has produced outstanding independent works throughout
the years, and earning the rights to showcase them on the Intertainer
service is an incredible opportunity," said Jonathan Taplin. "This agreement
is particularly special because together we will tap into new terrain
by bringing original, digital content to our broadband network. We are
confident that through this collaboration with AFI, thousands of independent
filmmakers craving the complete digital experience will be satisfied."
"AFI is thrilled to be working with Intertainer to build
a digital exhibition for the work of AFI filmmakers, and to build a
global audience for a new generation of digital media artists going
forward," said Jean Picker Firstenberg, AFI Director and CEO. "This
new site will provide a kind of portfolio for the filmmaker and exposure
within the profession, as well as to the general film-going audience
around the world. Intertainer's new broadband service will also allow
AFI to interact directly with audiences who want fresh, original programming
from the world's most exciting and promising filmmakers."
will be designed to encourage interaction among established and aspiring
filmmakers and their audiences. AFI and Intertainer will produce original
material about each film, filmmaker and the filmmaking process that
will be embedded into the programming in an enhanced television style.
In addition, short movies by other aspiring artists from around the
world will be distributed on the site as well.
Earlier this year, Intertainer clearly demonstrated its
dedication to the independent filmmaking industry when the company entered
into a strategic alliance with Artisan Entertainment to co-develop,
produce and distribute five feature-length motion pictures to be shot
and edited completely in the digital format. Intertainer plans to showcase
the films on its entertainment on demand service and Artisan will retain
domestic rights to the features.
AFI's unique library of independent films greatly complements
Intertainer's existing programming, which includes more than 50,000
hours of content from over 60 media companies, including Buena Vista
(Disney), Columbia TriStar Television, Disney Channel, DreamWorks SKG,
ESPN, Miramax, NBC, New Line Cinema, Pearson Television, Sony Music,
Twentieth Century Fox, Warner Bros., among others.
This deal taps into the heritage of Intertainer principals
Chairman, Richard Baskin and President and CEO, Jonathan Taplin. Baskin
produced soundtracks for groundbreaking '70s films such as Robert Altman's
Nashville and Alan Rudolph's Welcome To L.A. Taplin produced films in
the independent vein from the '70s to the '90s including Mean Streets,
The Last Waltz, Until The End of the World and To Die For.
delivers the largest selection of movies, music videos, television and
shopping on-demand to your PC or TV. The service features content from
unprecedented partner relationships including Columbia TriStar Television,
Disney Channel, Dreamworks SKG, ESPN, Sony Music, Twentieth Century
Fox, and Warner Bros., among many others. Enhanced TV functionality,
interactive advertising, e-commerce opportunities and personalization
features round out the Intertainer experience. Strategic partners include
Comcast, Intel, Microsoft, NBC, Sony and US West.
AFI is the preeminent national organization dedicated
to advancing and preserving the art of film and television and other
forms of the moving image. AFI's programs promote innovation and excellence
through teaching, presenting, preserving and redefining the moving image.
More information about the AFI can be found by visiting its award-winning
website located at www.AFIonline.org.