CULVER CITY, CA, November 28, 2001 - Intertainer, the entertainment on demand broadband service, has promoted Amy Friedlander to senior vice president, business development. Previously vice president, business development, Friedlander is charged with fostering relationships with allied strategic partners and developing new revenue streams in order to further the company's interests in the cable, broadband and technology sectors. Friedlander reports to Intertainer president & COO Stephen Ste. Marie.

"Amy has been an invaluable asset through her years at Intertainer and her contributions leading up to the recent broad launch of our service were absolutely critical to our success," said Ste. Marie. "It gives us tremendous satisfaction to recognize her efforts as she steps into this key senior management position."

Friedlander brings a keen understanding of entertainment and new media law to Intertainer. She joined the company in January 1998 as director, business & legal affairs and was promoted to vice president, business & legal affairs in January 2000. In that role, Friedlander was responsible for negotiating and overseeing all existing and new business agreements with content providers, studios, and strategic partners, as well as acting as the main legal counsel for Intertainer. In November 2000, Friedlander began transitioning into her business development role, taking the title full time in February 2001.

Prior to joining Intertainer, Friedlander practiced with the prestigious law firm of Gibson, Dunn & Crutcher, focusing on corporate law, securities, and mergers and acquisitions. Friedlander earned her law degree from the University of Chicago and a bachelor's of arts degree in Literature from the University of Michigan.

About Intertainer
Using its flexible, interoperable Digital Entertainment Service Platform™, Intertainer ( delivers the largest selection of movies, music videos, television and shopping on-demand instantly to your PC or TV. The service is delivered over digital cable and Internet Protocol systems and features content from unprecedented partner relationships including Universal Pictures, Warner Bros., DreamWorks SKG, New Line Cinema, A&E Networks, NBC, Discovery, ESPN, Pearson Television, Warner Music, EMI Music and many others. Enhanced TV functionality, interactive advertising, e-commerce opportunities and personalization features round out the Digital Entertainment Service Platform offering and the Intertainer experience. Strategic partners include Comcast, Intel, Microsoft, NBC, Qwest and Sony.