INTERTAINER PROMOTES AMY FRIEDLANDER TO SENIOR VICE PRESIDENT,
CULVER CITY, CA, November 28, 2001 - Intertainer, the entertainment
on demand broadband service, has promoted Amy Friedlander to senior
vice president, business development. Previously vice president,
business development, Friedlander is charged with fostering relationships
with allied strategic partners and developing new revenue streams
in order to further the company's interests in the cable, broadband
and technology sectors. Friedlander reports to Intertainer president
& COO Stephen Ste. Marie.
"Amy has been an invaluable asset through her years at Intertainer
and her contributions leading up to the recent broad launch of our
service were absolutely critical to our success," said Ste.
Marie. "It gives us tremendous satisfaction to recognize her
efforts as she steps into this key senior management position."
Friedlander brings a keen understanding of entertainment and new
media law to Intertainer. She joined the company in January 1998
as director, business & legal affairs and was promoted to vice
president, business & legal affairs in January 2000. In that
role, Friedlander was responsible for negotiating and overseeing
all existing and new business agreements with content providers,
studios, and strategic partners, as well as acting as the main legal
counsel for Intertainer. In November 2000, Friedlander began transitioning
into her business development role, taking the title full time in
Prior to joining Intertainer, Friedlander practiced with the prestigious
law firm of Gibson, Dunn & Crutcher, focusing on corporate law,
securities, and mergers and acquisitions. Friedlander earned her
law degree from the University of Chicago and a bachelor's of arts
degree in Literature from the University of Michigan.
Using its flexible, interoperable Digital Entertainment Service
Platform, Intertainer (www.intertainer.tv)
delivers the largest selection of movies, music videos, television
and shopping on-demand instantly to your PC or TV. The service is
delivered over digital cable and Internet Protocol systems and features
content from unprecedented partner relationships including Universal
Pictures, Warner Bros., DreamWorks SKG, New Line Cinema, A&E
Networks, NBC, Discovery, ESPN, Pearson Television, Warner Music,
EMI Music and many others. Enhanced TV functionality, interactive
advertising, e-commerce opportunities and personalization features
round out the Digital Entertainment Service Platform offering and
the Intertainer experience. Strategic partners include Comcast,
Intel, Microsoft, NBC, Qwest and Sony.