INTERTAINER LAUNCHES FIRST WIDELY AVAILABLE VIDEO-ON-DEMAND
SERVICE WITH THOUSANDS OF HIT MOVIES , TV SHOWS, MUSIC VIDEOS AND
Powered by Windows Media Technologies, Intertainer Service to
Be Available in the Nation's Top 35 Broadband Markets and Featured
CULVER CITY, Calif. and REDMOND, Wash., Oct. 17, 2001 - Intertainer
Inc., the entertainment-on-demand broadband service, and Microsoft
Corp. today announced the immediate availability of Intertainer's
video-on-demand (VOD) subscription service in the nation's top 35
broadband markets, including New York, Los Angeles, Chicago, Boston,
San Francisco, Seattle and Washington D.C. With a catalog that includes
thousands of top-tier Hollywood films, TV shows, music videos and
concerts, Intertainer is the first company to offer a widely available
VOD service for broadband-connected PCs featuring premium content
delivered with better-than-VHS quality.
The Intertainer service officially launches today at www.intertainer.tv.
Later this month, Intertainer will be promoted through co-branded
Web pages on the MSN® network of Internet services, the most
popular portal destination on the World Wide Web.
The broad launch of Intertainer's service represents a milestone
in the delivery of VOD to home viewers. Building on the experience
of industry leaders Intertainer and Microsoft, the service brings
together for the first time the critical components required for
VOD to succeed - a vast library of top-tier content and hit movies,
the highest quality audio and video and massive reach to millions
of broadband-enabled households. Any time of the day or night, without
leaving the comfort of their homes, subscribers can choose from
a huge selection of movies like "The Mexican" with Brad
Pitt and Julia Roberts - with no driving, no titles ever out of
stock, no worn-out tape copies and never any late fees.
"Video-on-demand is the future of personal entertainment,
offering viewers unprecedented convenience, choice and control,"
said Jonathan Taplin, Intertainer CEO. "With the industry-leading
quality of Windows Media and MSN's unparalleled reach, Intertainer
is bringing America into that future with a pervasive, fun and easy-to-use
"Intertainer has put all the pieces together to make video
on demand work at last for home viewers," said Will Poole,
vice president of the Windows Digital Media Division at Microsoft.
"Intertainer's outstanding library offers the kind of top-tier
entertainment people have been waiting for, and the technology is
here today to deliver a great viewing experience."
Vast Library of Top Content
The Intertainer library features more than 70,000 hours of content,
including films from major Hollywood studios and a variety of television
and music programming from more than 70 premium content providers.
Intertainer content partners include Universal Pictures, Warner
Bros., Dreamworks SKG, Artisan Entertainment, New Line Cinema, NBC,
A&E Television Networks, Discovery Channel, EMI Music, ESPN,
PBS, Warner Music Group and numerous others.
Content available now on the Intertainer service includes:
- Major motion pictures including "The Mexican" (starring
Brad Pitt and Julia Roberts), "Fifteen Minutes" (starring
Robert DeNiro and Edward Burns), "Blow" (starring Johnny
Depp and Penelope Cruz) "Miss Congeniality" (starring
Sandra Bullock and Benjamin Bratt) and "Sweet November"
(starring Charlize Theron and Keanu Reeves)
- Broadcast television programming including the critically acclaimed
Ken Burns "Baseball" documentary series, A&E's "Biography"
series, popular episodes of "Saturday Night Live" and
a wide variety of cooking, travel, fitness, education and do-it-yourself
- Music videos and concerts from artists such as Fatboy Slim,
Nine Inch Nails, Missy Elliot, Moby, Frank Sinatra, James Brown,
Madonna, Miles Davis, Paul Simon, Eric Clapton, Radiohead and
Windows Media Audio and Video Ensures Highest Quality and Security
Intertainer's service is delivered using Microsoft's high-quality
Windows Media for the best viewing experience, and content is protected
with Windows Media Digital Rights Management to give customers seamless
access to their video selections while protecting the rights of
All video content available through the Intertainer service is
encoded at 500 Kbps using Windows Media Video 8 to deliver a full-screen
video experience. Intertainer content plays in an embedded Windows
Media Player that offers full VCR functionality, allowing viewers
to pause, rewind and fast-forward their video selections.
Massive Reach with MSN and Broadwing
Beginning Oct. 25, Intertainer will be prominently featured on
MSN Entertainment, ensuring great visibility for the service. Visitors
to MSN will be able to easily access Intertainer's content through
a co-branded Video on Demand page, located within the Movies section.
Prominently featuring Intertainer, the co-branded page will provide
MSN users the opportunity to view Intertainer content showcases
as well as information on how to subscribe. Microsoft will also
feature promotional Intertainer content on WindowsMedia.com, the
Internet's most popular guide to audio and video content.
Intertainer is working with network service providers such as Broadwing
to provide users the highest quality of service. Broadwing's intelligent,
all-optical switched network, provides the capacity and performance
essential to handling high-quality streaming media.
Pricing and Availability
Intertainer's subscription service begins with FirstPass,
which gives subscribers unlimited access to a select library of
premium television, lifestyle and children's programs, for only
$7.99 per month. Programming is updated every week, giving viewers
a constant flow of new selections. Once users sign up for FirstPass,
full-length feature films can be purchased on a pay-per-view basis.
New-release titles are $3.99, library titles are $2.99 and music
videos are free.
Internet subscribers with broadband connection speeds of at least
580 Kbps who reside in the country's top 35 broadband markets will
be able to choose from the largest selection of premium on-demand
entertainment programming and watch it instantly. Viewers can watch
directly on a PC or on a television linked to a PC with an S-video
cable or a wireless connection.
Intertainer will be available in the following cities: Atlanta;
Baltimore; Boston; Charlotte, N.C.; Chicago; Cincinnati; Cleveland;
Columbus, Ohio; Dallas; Denver; Detroit; Hartford, Conn.; Houston;
Indianapolis; Kansas City, Mo.; Los Angeles; Miami; Milwaukee; Minneapolis;
Nashville, Tenn.; New York; Orlando, Fla.; Philadelphia; Phoenix;
Pittsburgh; Portland, Ore.; Raleigh, N.C.; Sacramento, Calif.; Salt
Lake City; San Diego; San Francisco; Seattle; St. Louis; Tampa,
Fla. and Washington D.C.
Using its flexible, interoperable Digital Entertainment Service
Platform, Intertainer (www.intertainer.tv)
delivers the largest selection of movies, music videos, television
and shopping on-demand instantly to your PC or TV. The service features
content from unprecedented partner relationships including Universal
Pictures, Warner Bros., DreamWorks SKG, New Line Cinema, A&E
Networks, NBC, Discovery, ESPN, Pearson Television, Warner Music,
EMI Music and many others. Enhanced TV functionality, interactive
advertising, e-commerce opportunities and personalization features
round out the Digital Entertainment Service Platform offering and
the Intertainer experience. Strategic partners include Comcast,
Intel, Microsoft, NBC, Qwest and Sony.
About Windows Media
Windows Media is the leading digital media platform, providing unmatched
audio and video quality to consumers, content providers, solution
providers, software developers and corporations. Windows Media offers
the industry's only integrated rights-management solution and the
most scalable and reliable streaming technology tested by independent
labs. Windows Media Technologies includes Windows Media Player for
consumers, Windows Media Services for servers, Windows Media Tools
for content creation, and the Windows Media Software Development
Kit (SDK) for software developers. Windows Media Player, available
in 26 languages, is the fastest-growing media player. More information
about Windows Media can be found at http://www.microsoft.com/windowsmedia/.
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide
leader in software, services and Internet technologies for personal
and business computing. The company offers a wide range of products
and services designed to empower people through great software -
any time, any place and on any device.
MSN attracts more than 270 million unique users worldwide per month.
Available in 34 markets and 18 languages, MSN is a world leader
in delivering Web services to consumers and digital marketing solutions
to businesses worldwide. The most useful and innovative online service
today, MSN brings consumers everything they need from the Web to
make the most of their time online. MSN is located on the Web at
Microsoft, MSN and Windows Media are either registered
trademarks or trademarks of Microsoft Corp. in the United States
and/or other countries. The names of actual companies and products
mentioned herein may be trademarks of their respective owners.
For more information, press only:
Louise Rasho, Intertainer, (310) 895-2112, email@example.com
Gwynne Beatty, Rogers & Cowan for Microsoft, (646) 658-8318,
Amy Fuller, Waggener Edstrom for MSN, (425) 638-7000, firstname.lastname@example.org
Melissa Jackson, Broadwing, (512) 742-5247, email@example.com>