Consumer Marketing Pro Brings Twelve Years of High-Profile Advertising Agency and Technology Experience to Entertainment on Demand Leader as Nationwide Deployments Escalate

CULVER CITY, Calif., Aug. 13, 2001 - Intertainer, the entertainment on demand broadband network, has appointed Stephen Condon to the post of Senior Vice President, Chief Marketing Officer. Condon is responsible for spearheading Intertainer's customer acquisition and retention efforts and brand development. Condon will manage Intertainer's internal marketing staff, as well as external resources, in the execution of advertising, direct marketing, promotions, and public relations campaigns. His appointment comes as Intertainer prepares for its largest consumer marketing effort to date, with campaigns supporting launches in six new cities this month alone. Condon reports to Intertainer President and COO Stephen Ste. Marie.

Condon's marketing career includes account direction experience with such notable advertising agencies as J. Walter Thompson, Chiat/Day and Campbell-Ewald. During his two-year tenure with Campbell-Ewald, Condon was responsible for supervising the agency's consumer and trade launch campaign on behalf of DIRECTV. In this capacity, Condon launched one of the hottest selling products in the history of consumer electronics, managing the development of numerous television, print and radio campaigns. Condon's strategies were so successful he was invited to join DIRECTV in 1996. As Senior Director of Marketing, he focused on national and regional customer acquisition, retention and upsell campaigns. He was instrumental in implementing extremely successful programming and packaging upsell strategies that resulted in substantial increases in subscriber revenue. Recently, Condon's technology experience includes the most senior marketing positions with streaming media solutions providers INTERVU (recently acquired by Akamai) and GMV Network.

"I can honestly say that Stephen Condon is one of the smartest, most creative marketers I've ever worked with, and I believe his expertise will be crucial to Intertainer's wide-scale deployment success," said Ste. Marie. "He has a great deal of experience introducing new technologies to consumers, packaging those technologies with a compelling marketing message and devising strategies to maximize revenues from each and every customer, all in all a perfect fit for Intertainer."

About Intertainer
Intertainer ( delivers the largest selection of movies, music videos, television and shopping on-demand instantly to your PC or TV. The service features content from unprecedented partner relationships including Universal Pictures, Warner Bros., DreamWorks SKG, New Line Cinema, A&E Networks, NBC, Discovery, ESPN, Pearson Television, Warner Music, EMI Music and many others. Enhanced TV functionality, interactive advertising, e-commerce opportunities and personalization features round out the Intertainer experience. Strategic partners include Comcast, Intel, Microsoft, NBC, Qwest and Sony.