Cincinnati's ZoomTown Subscribers First to Stream High-Quality, Full-Screen Hollywood Content

CINCINNATI, OH and CULVER CITY, CA, March 27, 2001 -, the wholly owned Internet broadband subsidiary of next-generation communications provider Broadwing Inc. (NYSE: BRW) and broadband entertainment on demand provider Intertainer today announced that ZoomTown will be the nation's first broadband provider to deploy a video on demand service system wide. ZoomTown has the highest geographic penetration of broadband subscribers in the country with more than 40,000 subscribers in Greater Cincinnati.

Beginning April 3, most of ZoomTown's Digital Subscriber Line (DSL) customers in Cincinnati can access Intertainer's outstanding Hollywood content, including new film releases and classic favorites from the major movie studios, music videos, popular television programs and full-length concerts from a variety of artists. This breakthrough service will be delivered using Microsoft's new high-quality Windows Media Video 8 with integrated Digital Rights Management technology, offering a secure near-DVD video experience in bandwidths as low as 500 kilobits per second.

"We're proving everyday at ZoomTown that we are delivering world-class applications to our consumers and supporting next-generation companies," said Mike O'Brien, president of "The launch of Intertainer's revolutionary service is an exciting example of the applications that will propel the use and acceptance of consumer broadband."

The market launch is the culmination of more than a year of joint market trials, research, and development in the ZoomTown Strategic Technology and Advanced Research Testing (Z-START) program. Intertainer was able to improve and enhance its revolutionary video on demand service through testing from real broadband users in a representative U.S. city.

"Broadwing's ZoomTown is one of the most progressive DSL platforms around because they are giving their customers the kind of futuristic, cutting-edge entertainment service that other people are just talking about," said Jonathan Taplin, Intertainer president and CEO. "Intertainer represents the future of in-home viewing, giving the consumer the convenience, choice and control necessary to really personalize their entertainment experience."

"Broadwing's ZoomTown and Intertainer are pioneering new ways of distributing digital video entertainment to the home," said Will Poole, vice president, Windows Digital Media Division, Microsoft Corp. "This is a great example of how Windows Media innovations in video quality and digital rights management are providing the foundation the industry needs to build new digital media businesses."

How Intertainer works
Beginning April 3, ZoomTown subscribers can view their entertainment choices by streaming full-screen, high-quality resolution video with full VCR functionality, allowing them to stop, rewind and fast-forward selections. Subscribers will see an Intertainer icon on the ZoomTown home page. By clicking on that icon, subscribers can set up their own Intertainer account and begin immediately accessing Intertainer's vast library of content. Each member of a household can create a username and password, which can be tailored to accommodate spending limits and restrict access to material that is not content and age appropriate for children. Intertainer has licensing rights to more than 65,000 hours of programming from more than 70 content providers, with 500 hours on the service at any given time.

About Broadwing Inc. and
Broadwing Inc. (NYSE: BRW) combines unparalleled customer service with the industry's most advanced and flexible 18,500-mile next-generation fiber optic network and award-winning IP backbone, to create data and Internet solutions that are innovative, reliable, and provide businesses a competitive advantage., with its award-winning ADSL network and the highest geographic penetration of broadband subscribers in the nation, provides Internet start-ups with an unmatched real-world environment to successfully develop, trial and launch their services in a representative U.S. city.'s Cisco Powered Network was awarded the SUPERQuest award for Best Built Public Network at SUPERCOMM 2000. can be found on the Web at Broadwing is headquartered in Cincinnati, Ohio and Austin, Texas and has 6,000 employees in 56 sales and service offices across the country. Broadwing can be found on the Web at

About Intertainer
Intertainer ( delivers the largest selection of movies, music videos, television and shopping on-demand to your PC or TV. The service features content from unprecedented partner relationships including Universal Pictures, Warner Bros., DreamWorks SKG, Twentieth Century Fox, New Line Cinema, A&E Networks, NBC, Discovery, ESPN, Pearson Television, Warner Music, EMI Music, Sony Music and many others. Enhanced TV functionality, interactive advertising, e-commerce opportunities and personalization features round out the Intertainer experience. Strategic partners include Comcast, Intel, Microsoft, NBC, and Sony.