INTERTAINER HIGHLIGTS ENTERTAINMENT-ON-DEMAND
PERSONAL PROGRAMMING STRATEGY AT NATIONAL CABLE TRADE SHOW
Ill. -- (June 15, 1999) -- Intertainer, Inc., the first interactive
broadband network, unveiled the company's umbrella content strategy
in conjunction with a powerful lineup of additional programming
agreements this week.
During a press conference at the National Cable Television Association
annual meeting, Intertainer executives announced that the company
has achieved its goal to develop a complete broadband network with
representative programming from across all areas of popular culture.
New agreements with Disney Channel, Twentieth Century Fox, ESPN
Sony Music and PBS, which were announced separately, round out Intertainer's
comprehensive programming portfolio.
"Our approach to programming is to provide relevant entertainment-on-demand
for every subscriber," said Jonathan Taplin, Intertainer's co-founder
and co-chief executive officer. "Intertainer's entertainment heritage
and rapidly growing list of carefully selected content providers
- coupled with increasing understanding of broadband among industry
leaders - made this the right time to reveal the 'big picture' of
what it means to provide true entertainment-on-demand."
Intertainer's content ranges across broad categories, including:
Jones Education Company, Maryland Public Television, National
Geographic, PBS WGBH
Buena Vista, Central Park Media, Columbia TriStar, Disney Channel,
Dreamworks SKG, New City Releasing, New Line Television Inc,
Polygram, Public Media, TROMA, Inc., Warner Bros., Twentieth
Century Fox, Zalman King Productions
Corporation, DIC Entertainment Disney Channel, Nelvana, PBS,
Porchlight, Warner Bros., and selected titles from all of
our studio partners
is dedicated to providing a safe entertainment environment
for 2- to 12-year-olds and parental controls for all content.
Home Entertainment, Barwood Films, Sony Music, Warner Bros.
Food Network, HGTV, Mystic Fire, Outdoor Life, Wellspring Media
"Quality content that consumers are truly interested in is has
always been goal of Intertainer and illustrates the compelling argument
behind our commitment to be more than just movies-on-demand," said
Bob Kaminsky, Intertainer's senior vice president of programming.
"By intelligently aggregating the very best programming and providing
the quality entertainment consumers want when the want it, Intertainer
The content from broad content categories is featured on Intertainer's
on-demand broadband network in eight sub-networks of eight channels
each. Sub-networks include movies, music, concerts, kids, living
well, shopping, books and television. Channels in various sub-networks
include segments such as Top 40, New Bands, Jazz, Country, Drama,
Comedy, Action, Foreign, Food/Wine, Wellness among others.
Since its inception three years ago, Intertainer has earned the
programming rights to over 50,000 titles from nearly 50 media companies.
The Intertainer service is available to both cable and telco distribution
Intertainer, Inc. (http://www.intertainer.com),
a leading provider of home entertainment services on-demand, is
defining the convergence of entertainment and technology. Intertainer,
with its strategic partners - Comcast, US WEST, Sony, Intel and
NBC - provides customers with a personal gateway to thousands of
hours of diverse movies, music, TV, shopping and information programming
to the PC or TV using high speed data lines over cable or telephone
connections. The company's entertainment-on-demand, e-commerce applications
and targeted advertising will be the first services enabled by the
popular PersonalJava language on Scientific-Atlanta's Explorer®
2000 set-top box. Intertainer also has solid relationships with
leading companies in the broadband space, including Veon, Concurrent
Computer Corporation, Sun Microsystems, and Cisco Systems. Intertainer
is a charter member of Cisco's "Built for Broadband" program.