LOS ANGELES, Calif. --(August 25, 1999) -- Inc., (NASDAQ: IBUY), creator of, a premier fashion e-commerce site, announced today it has signed a broadband content syndication agreement with Intertainer, Inc., the world's first interactive broadband network providing a full spectrum of entertainment-on-demand to both the cable and telco industries.

The emergence of broadband provides a new vehicle for the syndication of's content which will appear on Intertainer's service when it begins consumer deployments this fall.

Under the agreement, will provide Intertainer with content consisting of leading brand name merchandise imaged in a 3D rich format. and Intertainer will share revenues from the sale of the merchandise featured on Intertainer's service.

Intertainer will showcase's content alongside television programming, which includes sitcoms, how-to, and children's programs, as well as featured in Intertainer's shopping channels.

"Emerging broadband companies are looking to take advantage of the visual media because of the compelling experience it provides," stated Maurizio Vecchione,'s president and co-chief executive officer. "We will provide Intertainer with top brands from the largest data warehouse of digital 3D content currently available."

" will provide incredibly visual, rich, and dynamic content that takes advantage of Intertainer's unique broadband platform," said Richard Baskin, Intertainer's co-founder and co-chief executive officer. "Their service will help us give our subscribers the most dynamic shopping experience available on broadband."

Intertainer, Inc. (, a leading provider of home entertainment services on-demand, is defining the convergence of entertainment and technology. Intertainer, with its strategic partners - Comcast, U S WEST, Sony, Intel and NBC - provides customers with a personal gateway to thousands of hours of diverse movies, music, TV, shopping and information programming to the PC or TV using high speed data lines over cable or telephone connections. The company's entertainment-on-demand, e-commerce applications and targeted advertising will be the first services enabled by the popular PersonalJava language on Scientific-Atlanta's Explorer® 2000 set-top box. Intertainer also has solid relationships with leading companies in the broadband space, including Veon, Concurrent Computer Corporation, Sun Microsystems, and Cisco Systems. Intertainer is a charter member of Cisco's "Built for Broadband" program.

Founded in 1988, Inc., formerly Modacad, Inc., is an enabler of e-commerce for manufacturers and consumers. Participants in The Network include,, America Online, Exite@Home, iVillage,, and leading brands including Sbicca, For Joseph, FreeStyle USA, Pingcollection,com, and Hunter Douglas., the Company's premier site for fashion e-commerce, offers many products in high resolution with the ability to pan and zoom in to inspect fabric textures, stitching, buttons, and beading. Featured products can be viewed in high resolution, three dimensional rotation, providing visually rich images that allow consumers to see products from all angles in order to make informed purchasing decisions. is the first e-commerce site to provide image-by-image comparisons by category where consumers can compare related products from different manufacturers and visually compare the look of items, not just the price. These features create a more realistic shopping experience.