BOCA RATON, Fla. and CULVER CITY, Calif. - (May 24, 1999) -, the world's largest online studio store and a division of Big Entertainment, Inc. (NASDAQ: BIGE), and Intertainer, Inc. announced today that movie and television merchandise will be available on the Intertainer service. Intertainer is the only interactive broadband network providing a full spectrum of entertainment-on-demand to both the cable and telco industries.

"Part of's distribution strategy is to expand its reach beyond the Internet to convergence platforms like Intertainer," said Mitchell Rubenstein, Big Entertainment's chairman and chief executive officer. "We see television as the new frontier for interactivity between technology and consumers and are thrilled to be partnering with a company like Intertainer that is paving the groundwork of entertainment's future."

"Intertainer's e-commerce capability enables the seamless integration of programming with on-demand purchasing opportunities creating the ultimate experience for consumers, said Richard Baskin, Intertainer's co-founder and co-chief executive officer. "With Intertainer, consumers may purchase merchandise directly from their television sets or PCs, as they watch their favorite movie or television show. Thanks to's wide selection of merchandise via Intertainer, merchandise from your favorite movie or TV show can be yours on-demand."

The two-year agreement provides Intertainer consumers access to the full spectrum of's merchandise.

About Intertainer
Intertainer, Inc. (, a leading provider of home entertainment services on-demand, is defining the convergence of entertainment and technology. Intertainer, with its strategic partners - Comcast, US WEST, Sony, Intel and NBC - provides customers with a personal gateway to thousands of hours of diverse movies, music, TV, shopping and information programming to the PC or TV using high speed data lines over cable or telephone connections. The company's entertainment-on-demand, e-commerce applications and targeted advertising will be the first services enabled by the popular PersonalJava language on Scientific-Atlanta's Explorer® 2000 set-top box. Intertainer also has solid relationships with leading companies in the broadband space, including Veon, Concurrent Computer Corporation, Sun Microsystems, and Cisco Systems. Intertainer is a charter member of Cisco's "Built for Broadband" program.

About Big Entertainment and is an online movie studio store offering thousands of entertainment products from Hollywood studios and popular culture. sells merchandise based on movies and popular culture including items such as apparel, action figures, games, plush, collectibles and posters. is available on the Web at as well as on many popular websites, including,, Excite, IMDb,, and the AdvanceNet websites (,,,,,, and

About Big Entertainment
Big Entertainment, Inc. (NASDAQ:BIGE) was founded by Mitchell Rubenstein and Laurie S. Silvers, who earlier founded the Sci-Fi Channel™. Big Entertainment owns,, and CinemaSource, a combination of movie-related Internet businesses that are being combined under the "" brand. Big Entertainment also owns entertainment properties created for it by best-selling authors and media celebrities, including Leonard Nimoy and Mickey Spillane.

CBS Corporation and BigE recently announced that they have signed an agreement in principle for CBS to receive an initial 35% ownership interest (with warrants to purchase an additional 5% ownership position) in, and CinemaSource in exchange for $100 million of promotion and content support over a period of seven years. Big Entertainment will own 65% of the joint venture. Completion of the CBS joint venture is subject to finalizing transaction documents and customary closing conditions.

(The matters discussed herein that are forward-looking statements are based on current management expectations that involve risks and uncertainties that may result in such expectations not being realized. Potential risks and uncertainties include, but are not limited to, the risks described in Big Entertainment's filings with the Securities and Exchange Commission.)