OrderTrust and Open Market Integrate Order Processing Services with
TransactTM Enterprise Application for Entertainment-On-Demand Service
LOWELL, Mass., CULVER CITY, Calif., and BURLINGTON, Mass., (March 1, 1999) - OrderTrust, the leading order processing network, and Open Market, Inc. (Nasdaq: OMKT), a leading provider of Internet commerce and information publishing software, today announced that they have co-developed an e-commerce solution for Intertainer Inc., the only interactive broadband network providing entertainment-on-demand to both the cable and telco industries. The solution provides Intertainer with a video-based electronic commerce service supporting pay-per-view and interactive shopping.
The jointly developed solution combines the key strengths of OrderTrust's robust and scalable order processing network with Open Market's Transact, the award-winning secure Internet commerce packaged application.
"A seamless, interactive e-commerce experience is a critical component in delivering a robust range of entertainment content and leisure activities on-demand to Intertainer's subscribers," said Jonathan Taplin, CEO and co-founder of Intertainer. "Buyers and sellers need a high level of confidence in the Intertainer e-commerce purchase process. Open Market and OrderTrust provide us the right mix of tools for the kind of safe, accurate transactions that inspire such confidence."
"Open Market's Transact provides enterprises with the tools to build a powerful and secure e-commerce solution," stated Jim Daniell, CEO of OrderTrust. "The addition of OrderTrust's services creates one of the most comprehensive interactive broadband commerce solutions available today. Companies like Intertainer can easily manage dozens, even hundreds, of points of sale and supply, enabling them to offer their customers a wider product set as well as deliver world-class customer service."
The solution delivered by the two companies solves some of the major challenges facing companies selling via e-commerce, including how to effectively access and manage multiple points of supply. Open Market worked closely with OrderTrust to integrate Transact's secure order management and transaction processing capabilities, including the unique ability to capture micro-transactions, with OrderTrust's ability to route orders to multiple points of supply. This means that Transact will process orders for the Intertainer service while OrderTrust will manage those orders with several different fulfillers/drop shippers.
Gary Eichhorn, Open Market's president and CEO, stated, "Combining the strengths of Open Market's Transact as a flexible and open application with OrderTrust's extensive order processing network gives Intertainer the power to provide a highly scalable, distributed Internet-commerce environment. Transact's unique architecture meets Intertainer's need for rapid integration with complex, back end systems like the OrderTrust order processing network."
OrderTrust, the leading order processing network, privately held and based in Lowell, MA, provides services that allow merchants to access and support new sales channels, expand marketing opportunities and develop relationships with strategic vendors. Founded by Tim Litle, who previously founded two of the leading payment processing companies, OrderTrust operates a fully redundant, 7x24 network operations center with complete failover capabilities. For more information, visit our Web site at http://www.ordertrust.net.
About Open Market
Founded in 1994, Open Market, Inc. (NASDAQ: OMKT) is the market-share leader in Internet commerce software. Open Market's high-performance application software products and professional services allow its customers to engage in business-to-consumer and business-to-business Internet commerce, information commerce, and commercial publishing. Among Open Market's distinguished roster of global customers are many of the most popular domains on the Web, including Lycos.com, AOL.com, Time Warner's Pathfinder.com, major industrials such as Ingram Micro, Milacron, and Acer, more than 700 publishers using Folio Products, including the top 10 commercial publishers, and 10 of the world's top 13 national telephone companies. The company, headquartered in Burlington, Massachusetts, with offices in Japan, Canada, the UK, France, Germany, The Netherlands, Italy, and Australia can be reached by calling 1.888.OPEN.MKT or by visiting http://www.openmarket.com.
Intertainer, Inc. (http://www.intertainer.com), a leading provider of home entertainment services on-demand, is defining the convergence of entertainment and technology. Intertainer, with its strategic partners - Comcast, U S WEST, Sony, Intel and NBC - provides customers with a personal gateway to thousands of hours of diverse movies, music, TV, shopping and information programming to the PC or TV using high speed data lines over cable or telephone connections. The company's entertainment-on-demand, e-commerce applications and targeted advertising will be the first services enabled by the popular PersonalJava language on Scientific-Atlanta's Explorer® 2000 set-top box. Intertainer also has solid relationships with leading companies in the broadband space, including Veon, Concurrent Computer Corporation, Sun Microsystems, and Cisco Systems. Intertainer is a charter member of Cisco's "Built for Broadband" program.
OrderTrust is a trademark of OrderTrust LLC. All other names and trademarks are the properties of their respective owner.
Open Market Transact and We ARE Internet Commerce are trademarks or registered trademarks of Open Market, Inc. in the United States and other countries. All other names are used for identification purposes only and may be trademarks of their respect owners and may be trademarks of their respective owners.