OPENS SHORTS LIBRARY TO INTERTAINER DIGITAL NET
Intertainer, the movies-on-demand company run by soundtrack producer
Richard Baskin and filmmaker Jonathan Taplin, has negotiated an agreement
with the American Film Institute that gives Intertainer access to the
AFI's library of independent short films and all future product in the
The deal also calls for Intertainer and the AFI to create a co-branded
effort at AFIfilm.com. The AFI will supply Intertainer with about 200
hours of content initially and 20-30 additional shorts a year.
details were not disclosed, except that the AFI will receive an equity
position in Intertainer.
want to help them build a great educational and entertaining Web site,"
said Baskin, Intertainer's chairman. "Our mission is not to make a bunch
of money; it's to support the AFI and give us access to talented young
which has raised $80 million from partners Comcast, Sony, NBC, U S West,
Intel and Microsoft, delivers entertainment on-demand via a private
digital cable or DSL network.
company charges $2.99 for a first-run feature film like "The Matrix"
and $2 for a library film like "Casablanca." Typically, the studio that
owns the content receives at least half of the fees generated from feature
films and less for documentaries, with Intertainer getting the remainder.
The fee split for the AFI deal has not been finalized, Baskin said.
than 5,000 consumers use Intertainer, though the company only recently
deployed its service. The company expects 200,000 consumers by year's
end, "and we'll ramp up quickly from there," Baskin said.
company has access to 50,000 hours of content from 60 media companies,
including all major studios except Paramount. It offers a large selection
of films on a rotating basis that consumers may choose on-demand, complete
with pause functionality.