INTERTAINER NABS RIGHTS TO AFI PIX
Intertainer Inc. and the American Film Institute on Thursday announced
that AFI will give the Netcaster exclusive rights to show the org's
library of short indie films online.
In addition, the two will team up to create www.afifilm.com,
which will feature works by the AFI Conservancy and the Directing Workshop
for Women. The portal will launch this summer and hopes to expand to
include works from up-and-coming filmmakers from around the world.
"This new site will provide a kind of portfolio for the filmmaker and
exposure within the profession, as well as to the general filmgoing
audience around the world," said Jean Picker Firstenberg, AFI Director
and CEO. "Intertainer's new broadband service will also allow AFI to
interact directly with audiences who want fresh, original programming
from the world's most exciting and promising filmmakers."
AFI library of short films includes more than 500 titles, said Tom Pollock,
chairman of the AFI board of trustees. Pollock declined to discuss financial
terms of the deal.
"They were willing to embrace our vision of what we wanted our site
to be," Pollock said. "There's lots of dot-coms out there who are licensing
short films but this wasn't only a matter of getting the films on the
'Net. What we wanted to create was our own special site."
Partnering for VOD
City, Calif.-based Intertainer has teamed with a variety of partners
to offer video-on-demand through the Internet and eventually via TV.
chairman Richard Baskin said the Netcaster wants to open a dialogue
with young filmmakers who are interested in the digital arena.
doing it because we want to have as much diversity of programming as
possible," he said.
Intertainer has deals with traditional studios including DreamWorks,
Columbia TriStar Television and Miramax.
"AFI has produced outstanding independent works throughout the years,
and earning the rights to showcase them on the Intertainer service is
an incredible opportunity," said Intertainer prexy and CEO Jonathan
Taplin. "We are confident that through this collaboration with AFI,
thousands of independent filmmakers craving the complete digital experience
will be satisfied."